Monday, October 25, 2010

Why to the development of 3G in China in 2056


Many people talk, 3G technology has been mature foreign direct "Borrowed" Do not give up? As everyone knows, all the waiting, is to give 3G phones branded with a "China and India", the imprint is "TD-SCD-MA".

TD-SCDMA, China's own intellectual property rights put forward and 3G standards, ITU was identified as one of the three main criteria, it can be said to be the world over the past century the only recognized standard in China is expected to bring to China to 1 trillion yuan of profits.





Mobile video, aerial film, mobile FLASH ... ... finally someone taste the flavor of 3G!

The day before yesterday in Beijing, Qingdao, Xiamen and Baoding four major test, the domestic TD-SCD-MA standard of 3G mobile phones to distribute telephone numbers; on the 15th of this month, domestic 3G phones will also be testing a small area in Shanghai to distribute telephone numbers.

Although a limited number of designated areas, but after all, "see and feel" of the.

Why 3G call five to six years in China, but also that "still holds partly concealed"?

China insisted GB 3G

"TD-SCDMA can be described as the last century the only standard in China recognized by the world!"

In 2000, brings together many famous enterprises in the world telecommunication power electronics for the first time sounded the voice of China - International Telecommunication Union (ITU) to accept China's TD-SCDMA standard.

"You know, ITU Member States need more than the United Nations, but if no one adopted Chinese standards, TD-SCDMA is the 'Painted Skin' one." In the eyes of many professionals, the Chinese 3G adhere to national standards, neither fast nor slow, is the correct approach.

Shui Qing Mu Hua (E-Telecommunications) Research senior analyst Chen Zixin told reporters that the United States, Europe, the three standard products and technologies derived from the functional difference is not significant, but the pull of industrial efficiency was very different. United States, Japan, Korea and Europe have mature 3G markets using only their local standards, and rely on standards and technology export, and earned a profit homebuilders.

Like the U.S. standards and European technology frequently coveted 3G "Pure Land", China's third generation mobile communication systems are using the national standard, TD-SCDMA as the "Sheng Sijie."

China-made 3G is not "giving birth"

Early last week, the RDA is located in Shanghai Zhangjiang Micro-winning core communications in line with China has released the 3G standard TD-SCDMA core chip; the day before yesterday, the Chinese 3G in Beijing, Qingdao, Xiamen and Baoding 4 to distribute telephone numbers test.

Insiders of the Chinese 3G industry chain has finally completed the structure, is entering large-scale experiment in midfield, found in China's 3G standard TD chips, base stations, core network and other key technologies being overcome.

"This was my first time taking our own 'phones Way', has run no slower!" Shenzi Xin pointed out that Europe and the United States in the development of 2.5G handsets, the Ins and Outs spent at least ten years. China's 3G is only going around in circles in 2056, called high-speed "innovation race" is hardly "giving birth"!

Why not directly on the 4G?

1G, 2G after him, 3G mobile phone with running, 4G, 5G to lead. This is the circle of domestic 3G technology has been popular "jingles."

Currently, foreign firms, or technical experts frequently raised, "3G mobile phones can not be called a true revolution, and the existing mobile phone features are similar, why not bypass the 3G in China directly on the 4G!"

Hu, senior analyst at China's telecom industry the right to hear this said with disdain smile: Foreign telecommunications or telecommunications companies have already in accordance with the EU and the U.S. 3G standard and be well prepared to rush into the Chinese market, money, how would like the birth of China's 3G mobile phones at home, because "That would take away the world's third-generation mobile communications market 'third world'."

Some experts estimate that dragged on the real 3G licensing in China, will drive China's network operators, electronic equipment, semiconductor industry, content providers and even media outlets and other industries increased exponentially.

Must have their own 3G

Industry, said: "a small cell phone upgrade, will be blowing in the area of the entire national economy in a technological innovation 'Hurricane', the economic benefits generated by at least 100 million yuan."

On the contrary, if China give up "after a long hard to start a" home-made 3G, the end result can only be a profitable network operators, and other industries, "fertile water to flow into others."

One expert said: "Think about buying a cell phone each, each a text message, each read a phone is reported to be marked in the suffix of foreign names, and pay the standard commission, it was too uncomfortable!"

Meanwhile, China would like to catch up with the global electronics industry rapid development of core technology in the future have a greater say and even leadership, can not bypass domestic 3G after all: even if any one technology has been internationally recognized standard, it is " castles in the air "; only through technology applications, real transfiguration commercial products in order to prove a huge" Radioactive ", with commercial energy such as the atomic bomb - led the upstream, midstream and downstream of the relevant technical areas and rapid expansion of industries or even rise a number of multinational corporations in their respective fields, "king."

China's first 4G wireless transmission system last week at the Shanghai Research Center for Wireless Communications by on-site inspection. As the world's largest 4G network field testing environment, technology and standards of their representatives are expected to be held in 2008, the fourth generation of global application traffic collection program stand out.

Focus

Shanghai Eyes 3G

15 this month, China-made 3G phones will begin testing a small area in Shanghai to distribute telephone numbers. It's awareness on how? Press to start some investigation.

Most 3G phones are "parallel imports"

China's Nanjing West Road to 绉诲姩钀ヤ笟鍘? a 40-year old female salesperson knew nothing about 3G, the first said, "We have LG, no 3G", then asked, "3G is not the storage size?"

Young salesperson not only familiar with the term 3G, and interviewed two young men is to use 3G mobile phone, but are "parallel." A male salesperson took out their 3G mobile phone, said: "This is a Japanese parallel." He told reporters in Shanghai on the market not selling 3G phone, it was in use, or is bought abroad, or are parallel.

3G features can now spare

"But also no need to buy, Shanghai has not been established 3G networks." He laughs, spent 4,200 yuan bought this phone has been used when the 2G mobile phones, all the 3G features only "backup." Open the flip phone, the screen shows unique shape of "3G" words, upper right corner of the screen has a small camera, open the camera function switch, the screen image immediately the activities of journalists. "Video dialogue", is one of the important functions of 3G phones, but no network, or each other's cell phone is not 3G, this feature can only be furnished.

Shanghai Netcom next month to distribute telephone numbers

"Next month you are to buy, 3G to distribute telephone numbers." He said quietly, Shanghai Netcom to a small area to distribute telephone numbers, also starts with 188, but the number, scope and Telephone Number Service forms is not clear.

"Buy a number, I can feel the 3G it!" Very excited young man. However, when asked what his parallel standard cell phone, he said that W-CD-MA. This is the 3G technology standard in Europe, one of the three standards, and Netcom, "188" is used in TD-SCDMA standard in China - the two can be compatible?

GB and European standard not compatible

"Two standards are not compatible, that number can not be used in the mobile phone." To this end, the reporter sought the advice of experts. Experts say, W - CDMA, CD-MA2000 and the TD - SCDMA is the 3 different standards, their relationship with the GSM and CDMA similar. "It's like buying CDMA mobile phone number must be the same as China Unicom, W-CDMA phones can not use TD-SCDMA numbers." However, the use of different standards of mobile phones, talk to each other no problem.

Focus Links

What is a 3G phone?

3G, is the Internet, wireless communications and multimedia communication systems combined with a new generation of mobile communications.

3G phones can handle images, music, video streaming and other forms of media, providing web browsing, conference calls, e-commerce and other information services.

3G's three "family"

W - CDMA

GSM system is the main supporters of the main European manufacturers, Japanese companies are also involved, including the U.S. and Europe, Ericsson, Alcatel, Nokia, Lucent, Nortel, and Japan's NTT, Fujitsu, Sharp and other manufacturers.

CDMA2000

North America led by a Qualcomm proposed, Motorola, Lucent and Samsung are involved, Korea has become the standard leader. But the CD-MA2000 supporters as W - CDMA Multi.

TD - SCDMA

China developed its own 3G standard, June 29, 1999, China's former Ministry of Posts and Telecommunications Science and Technology Research Institute (Datang Telecom) presented to the ITU. As the huge market in China, more than half of the world to support equipment manufacturers have announced that TD - SCDMA standard.






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Tuesday, October 5, 2010

Foreign Trade before sending samples: judgments, proofing and expenses



Send a sample of the problem, is how the selection of potential customers and develop business relationships. Below we will send samples before and send samples, send samples to analyze, respectively, after three stages, I hope to give you some enlightenment.

Before sending samples: judge, proofing and expenses

How to determine whether sending samples? How to effectively control the sample delivery cost?

First, a clear principle of sending samples, their company

1, clearly positioning the company and its overseas expansion strategy

? Is power limited, the early overseas expansion, hoping a strong control of the company cost of sales the company? Or strength, hope more overseas expansion efforts of companies willing to invest?

? The former, can live within our means; the latter, the sample area (samples, freight) to do the budget.

? Proposed the establishment of the sample according to the customer to send the standard level.

? From the perspective of the company during a certain sales volume and the amount of samples to budget.

2, in-depth analysis of potential customers to judge

? Generally speaking, the cooperation has been a long time, know these exact details of the old customers, consider the sample charges, freight free.

? Design client background questionnaire (see annex), to understand the new customer; If it is sincere customers do not mind in-depth understanding of each other, they would also have very specific kind of inquiry and send requests.

? For new customers in good faith, can tell though the sample is free, but the development of both business account, please pay for shipping the other side.

? Hope to provide multiple samples of one-time, and do not want to pay any fees, by further detailed analysis (the other company background, sample applications, etc.), the appropriate treatment.

3, and product-related

? From the company's point of view, we should first clear the sample and freight costs.

? Let the customer know, even if the samples free of charge, regardless of the value of what are your company's operating costs.

? Samples of high value, freight is also expensive, both old and new customers please each other with the understanding, the spirit of common development, hoping to share each other's shipping.

? Standard template letter can be prepared in advance, send the samples to clarify the basic issues.

4, to understand our customers like the use cable for future orders bunk. Common use of cable customers like the following:

? Simply collect and analyze different samples

? Product testing the parameters

? The end user experience

? Potential, visible orders

5, right frame of mind: not only have to bring order into the value of the sample

? Think about ads. Only let more people know, be possible to have more and better results.

? Even if no orders are available via customer feedback, understand the target market of the latest market and product needs to be improved and product line elements of R & D direction.

? Some products such as textiles, subject to the component inspection; such as mobile phones, and subject to the relevant network testing (usually 2-3 months), so be patient.

Second, do not send samples and send samples of several situations

(A), without sending samples of the situation:

These probably are "total stranger" type. This situation is more common, I believe we already have heard, that there is no contact before a trading company by fax in the form of a sudden (or similar form) expressed interested in you. Particular I would like also in two ways:

1, "monologues" category:

Concept, features: I hope to provide samples for testing, also asked to provide company profiles, business licenses, corporate business cards, etc., usually have a fixed format. If you send samples of the past, it will soon be answered, and asked to go where the company signed a contract (from receipt of sample to the next one time can be described as rapid.

Evaluation: These companies usually have their own office space, but they are not really doing business. As for why it is, I still tried to think of ... ...

Such entities are generally hanging branch companies in Hong Kong and other brands, more coastal areas.

2, "two-man" category:

Concept Features: This ratio above the "monologues" to smart a little (a little more). As the name suggests, there needs the close cooperation of both. A plant that is (not contacted) reported a sudden the phone said: "Our side is a manufacturer, we now need to be your sole agent in the XX area sales. (And so on) ... ..." Just when you are confused, there is a The other unit - called B factory (also not linked to them) what phone to announce what products need, and this product is the A plant provided; This way, you might suspect A Plant B Plant will be covered by the inquiry, so that the bait. Then you will be led by the nose. B sides to their questions, as if double reed, they were certainly not lose.

Evaluation: do not bother big lie or a small lie, in short their mission is "cheating on a word!" This is happening primarily in the inland areas.

For these two tricks is easy to prevent, as long as we do not take any cheap like. After working hard to not necessarily productive, let alone bring it to a free lunch?

(B), should send samples of the situation:

1, their links to domestic and foreign companies, after several consultations (inquiry, offer, counter offer, etc.) and in order to enable customers to better understand their products, can be considered sample! This case should be a relatively normal conditions.

2, for some larger, more famous in the industry-wide clients, we must take the initiative, take the initiative to visit, take the initiative handed him the information, otherwise not grab opportunities, competition in the market probably will fall into a difficult situation.

If you take the initiative to send their own kind, the sample does not necessarily send too many, representative point, or novelty thing on it. However, the quality of the sample must be assured to know that the sample is representative of your company, the sample is not good, is equal to your company's name on the inferior label affixed to each other leaving a bad first impression. The first impression once formed, may be difficult to change later. Therefore, we must pay attention to the customer's "first impression" - the quality of the sample.

If the customer sending samples should be used to satisfy other reasonable requirements; attention, I say here, "reasonable", if the other one-time to dozens of samples, the factory may not come up with so many products at once, or cost-based question do not want to show too much, so need to work with each other to discuss this. Some customers will agree to send several representative; some customers still all have to, but can give you time for you to sample preparation or partial pay. In this case, I agree as far as possible to meet customer requirements.

(C), can be sent from time to send the case:

In fact, in dealing with potential customers as part of the process, make you feel kind of determination to send and not send the determination to make almost the same situation, I have come out of it alone.

Here, potential customers or not, or the product is not quite a match, contact may also be less frequent and enthusiastic, so people could not get the spirit. I think this will reflect differences in the corporate purpose. If you plant the larger the sample fee is almost not a problem, can afford won, but the factory also hope to expand business by various means well known, it might worth a try, after all, this is an opportunity; but if you plant not too much surplus funds, or there is no specific budget for this enterprise is also in line with sound marketing policy, it would not have sent.

The two send and not send too little difference between good and bad, which is reflected in different circumstances different enterprises, such differences exist is completely normal.

However, some people holding "the factory to have backbone," the idea, said the encounter did not pay the sample will not send samples of this generalization is too biased point of view. After all, you are to own (the factory) Contact business to be profitable when the loss of not others, why should loyalty in this manner? This is absolutely no relationship with the backbone.

Third, in the face of the distress sample fee

Sample charges, suppliers face anguish! Supplier is so think.

1, consider the cost. Face one after another inquiry, samples, freight is a large overhead. Great enthusiasm and expectations, and then again just market stuff has been. Who does not heartache. Who are you?

2, the test of sincere buyers. A true buyers who cares so little shipping! And some suppliers have a consideration, if buyers continue to give orders, then the sample fee is free, in the payment button.

3, anti-COPY. China suppliers, competitors between, COPY is very common, brought, borrowed, stolen doctrine. By purchasing the sample, COPY vendor products.







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